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PROJECT
Canada Day at Queen's Park
OVERVIEW
A bilingual campaign and visual identity created for the Legislative Assembly of Ontario’s Canada Day celebrations across print, digital and environmental applications.
ROLE
Art Direction + Design
THE CHALLENGE
Create a cohesive bilingual identity for Canada Day that could adapt across a wide range of print, digital and large-scale applications while remaining distinctly connected to the Legislative Assembly
of Ontario.
supporting format
primary logo
primary color palette
1815 C
HEX #90191B
R:144 G:25 B:27
185 C
HEX#D2232A
R:255 G:35 B:42
Bright white
11-0601 TPG
HEX #ffffff
R:144 G:25 B:27
typeface
Header
Montserrat
Montserrat is a modern, geometric sans-serif typeface designed by Julieta Ulanovsky in 2011. Inspired by the urban typography of Buenos Aires, it features clean lines, balanced proportions, and bold, highly readable letterforms. Versatile for both print and digital applications, it is commonly used in branding, advertising, web design, and editorial layouts. It comes in a wide range of weights and styles.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Subtitle + Body
Adelia
Adelia is an elegant, decorative script typeface featuring flowing letterforms, graceful curves, and a handwritten aesthetic. Its delicate strokes and expressive details create a romantic, sophisticated feel, making it ideal for branding, invitations, packaging, and editorial design. With its distinctive personality and ornamental style, it is commonly used to add a refined, celebrative touch to creative projects.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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